Yasuro Tamura
President, CEO & Director
Good afternoon. Thank you very much for joining us in spite of a tight schedule to join the IR Day for T&D Holdings. My name is Tamura from Taiyo Life, and let me talk about the Taiyo Life’s sales strategy. In thinking our strategy, improvement of profitability comes first. Productivity has to be improved to achieve that. That is the sales strategy base.
Please turn to Page 1. This is the table of contents. And let me go right into the main business, Page 2. Taiyo Life’s business model and product development. On the left-hand side, you see the business model. Conventionally, the sales staff in pairs visit households and the household market is the main market that we focus on. Traditionally, the household customers, usually senior people, elderly people are the ones, and we need to focus on the livelihood protection for protection type products. On the right-hand side, for example, customizable products for the core coverage or the dementia protection type of insurance. Well, back in those days, it was not so much discussed, but we launched this. And those with the feeling the health concerns, we try to meet their needs of the elderly people to develop our products.
For this fiscal year for — starting in April, we
